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Thursday, 28 March 2013 03:26

Tiger Woods the Entrepreneur Is Back

Written by  Gary Wheeler
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I admit, I am a Tiger Woods fan.  I have been since watching him play in the armature events in the mid 90’s.

 

Like many professional athletes, they become entrepreneurs and business owners.  Magic Johnson (Magic Johnson Enterprises), Fran Tarkenton (Go Small Biz), Roger Staubach (Real Estate Mogul) and Arnold Palmer (Golf Course Architect) are just a few of the athletes who made more money as business owners than they did playing sports.  Their brand is their name and their name in front of a product or service helps them make money.

 

Tiger Woods became the leader among all athletes making a modest wealth in playing golf but mega millions in endorsements, investments and Tiger Woods Design Corporation.

 

As with many organizations, they make some mistakes and these mistakes have a negative impact on their brand.  This happened to Tiger.  For a while it looked like he would never recover from his mistakes.  If you relate his career to business, last year, he saw some success and a turn-a-round was in the making.  This year with three- wins during the first quarter of the year, number one in FedEx points and the number one ranked golfer in the world, he has been able to turn around his organization/brand.

 

This is a lesson for all of us in business.  Regardless of what happens in your business, if you stick with it; if you develop a strategy to overcome obstacles, you too will succeed and get back on top.

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